A Cookie is a small file placed on your device when you visit certain Web sites. "Session" Cookies are temporary and will expire at the end of a browser session; that is, when you leave a Web site. Session Cookies allow a Web site to recognize you and carry information as you navigate between pages during a single browser session and allow you to use the Web site most efficiently.

"Persistent Cookies", in contrast, remain in the Cookie file of your browser even after you leave a Web site and after the browser is closed. They enable a Web site to recognize you on your return, remember your preferences and provide tailored services to you. For more information about Cookies, how they work, why they are so useful and how to disable them, please visit www.allaboutcookies.org.


BNY Mellon Wealth Management uses both session and persistent Cookies in the following ways:

Remembering your preferences, including your preferred language and country, or products and services of interest to you. Remembering the location where you left off in your use of our Web site. Enabling us to provide the services you requested on our Web site, including (where relevant to secure areas of our Web site) by identifying and authenticating you. Where relevant to secure areas of our Web site, remembering your user ID so that you do not have to input it every time you visit our Web site. Measuring your use of our Web site so that we can improve them, enhancing your overall experience. Measuring the effectiveness of our newsletters and advertising campaigns (we may use Cookies from third parties to help us do this) and determining whether newsletters have been opened and acted upon. To allow you to share certain information on our Web site via social media bookmarking buttons (Cookies from third parties may be used to do this). Some of our Cookies may collect and store your personal information. We are committed to respecting and protecting your privacy and will ensure that all personal information collected by us is kept and treated in accordance with our online privacy & cookie policy.


Most browsers are initially set to accept Cookies. However, you have the ability to change your internet browser settings. It may also be possible to configure your browser settings to enable acceptance of specific Cookies or to notify you each time a new Cookie is about to be stored on your device enabling you to decide whether to accept or reject the Cookie. You can also disable Cookies by configuring your browser setting to reject Cookies. Please refer to the help section of your browser for instructions on disabling Cookies. If you do not wish to accept Cookies from this Web site please either disable them or refrain from using this Web site. If Cookies are disabled, it may mean that you experience reduced functionality or will be prevented from using some or all of this Web site.


Our Web site may contain links to third party sites (including social media bookmarking buttons which enable you to share certain content on our Web site). Please review the Cookie and privacy policies of these sites to understand how they may use Cookies and your information.


We may use third party advertising companies to serve ads on our behalf across the Internet. In order to measure and track the effectiveness of such ads, these companies will use Cookie technology so a Cookie may be set when you click on one of our ads or visit a Web page associated with our campaigns. These companies may also use and measure information about your visits to our Web site as part of this same process.

When accessing any third-party/external sites that may be linked above, you will leave the BNY Mellon Wealth Management Web site. These sites are not controlled or endorsed by BNY Mellon, and BNY Mellon is not responsible for the contents, operation or security of these sites


Google Analytics Cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The Cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Google Analytics has been enabled to collect data about the visitors via the DoubleClick cookie in addition to data collected through the standard Google Analytics implementation.

The following Google Analytics features have been implemented to support Advertising:

Remarketing Third-party vendors, including Google, may show our ads on sites across the Internet. BNY Mellon and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to our Web site. Google Display Network Impression Reporting Google Analytics Demographics and Interest Reporting - BNY Mellon Wealth Management uses data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender, and interests) with Google Analytics to better profile the site traffic. All profile data is anonymous and does not violate any PII compliance. Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads. Users can review detailed information about Google Analytics Privacy.


To provide Web site visitors with more choice about how their data is collected by Google Analytics, Google developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the Web site visit should not be sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the Web site itself or to other Web analytics services. Learn more about the Google Analytics Opt-out Browser Add-on.


When you utilize the Web site, we may receive certain non-personally identifiable information about your use of the Web site. Such information is collected passively using various technologies, including, without limitation, action tags, and is anonymous and used in aggregate.

We may use third party advertising companies to serve ads on our behalf across the Internet and to measure and track the effectiveness of such ads. These companies employ Cookie and Web Beacon (also referred to as 1x1 pixel.gifs or action tags) technology to measure and improve the effectiveness of ads and to determine click through rates for our advertising. To do so, these companies may use information about your visits to our Web site.  The data collected is not linked with any information you may voluntarily provide in your visit to our Web site.