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Helen Haddad Nugent

Head of Sales and Marketing

Helen Nugent Photo

Helen Haddad Nugent is the Head of Sales and Marketing for BNY Mellon Wealth Management. In this role, she is responsible for the leadership and direction of new business strategies and practices globally. Helen joined the firm in 2013, bringing over 37 years of financial services experience.


Previously, Helen worked with Northern Trust where she held a number of leadership roles over an 18 year period. As senior vice president, she was hand selected to pilot a national initiative that serves not-for-profit organizations, endowments and foundations in the East Region. In her earlier roles at Northern Trust, she led a regional sales and marketing team in Sarasota, Florida that focused primarily on advising high-net-worth families and fiduciaries. Prior to Northern Trust, Helen worked with the Bank of Boston for 10 years serving affluent individuals and organizations in Hilton Head Island, South Carolina and Sarasota, Florida.


She received her bachelor's degree in Mathematics from Winthrop University and completed the Southeastern Trust School at Campbell University. Helen is a graduate of the Philanthropic Advisors Institute class which is sponsored by The Community Foundation for Greater Atlanta. Helen has been active with Winthrop University Foundation (board member 2019-2022); BNY Mellon Charitable Gift Fund (board member   2019-2021); St. Jude Children's Research Hospital in Memphis, Tennessee (board member 2011-2014); Georgia Planned Giving Council, Atlanta, Georgia (board member 2010-2015); The Southeastern Council of Foundations; Florida Philanthropic Network and Catholic Charities - Diocese of Venice in Florida.