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Helen Haddad Nugent

Head of Sales, Marketing & the Non-Profit Center

Helen Nugent Photo

Helen Haddad Nugent is the Head of Sales, Marketing & The Non-Profit Center for BNY Mellon Wealth Management, where she drives the development and execution of new business strategies and practices globally. In her role as Head of the Non-Profit Center Helen leads a dedicated practice to over 300 nonprofits providing investment expertise, asset servicing and subject matter expertise. Helen joined the firm in 2013, bringing over 35 years of financial services experience working with both institutional and high-net-worth clients.


Previously, Helen was a Senior Vice President with Northern Trust where she held several leadership roles over an 18-year period including piloting a national initiative that serves not-for-profit organizations, endowments and foundations and leading a regional sales and marketing team that focused primarily on advising high-net-worth families and fiduciaries. Prior to Northern Trust, Helen worked with the Bank of Boston for 10 years serving affluent individuals and organizations.


For Helen, working with nonprofits is a passion.  She received her bachelor’s degree in mathematics from Winthrop University and completed the Southeastern Trust School at Campbell University. Helen is a graduate of the Philanthropic Advisors Institute class which is sponsored by The Community Foundation for Greater Atlanta. 


Helen has been active with Winthrop University Foundation (board member 2019-2022); BNY Mellon Charitable Gift Fund (board member 2019-2021); St. Jude Children's Research Hospital (board member 2011-2014); Georgia Planned Giving Council (board member 2010-2015); The Southeastern Council of Foundations; Florida Philanthropic Network and Catholic Charities - Diocese of Venice in Florida.