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Finding purpose after a sale is never easy, but with time and a little work, each individual can wake up every day to a fulfilling life.

It's an all too common occurrence: An entrepreneur identifies an opportunity to solve an unmet need in the community, dedicates their life to establishing a profitable enterprise and eventually exits the business with the expectation of a life of leisure and luxury — only to find they regret the decision. According to the Exit Planning Institute's Readiness Survey, 75% of business owners "profoundly regretted" selling their business 12 months after finalizing the deal.1 How do so many individuals, with the freedom to live the life or create the legacy they desire, end up regretting their decision?


The need for a post-sale plan


While financial concerns — such as a perceived failure to have maximized value from their sale, or the disregard for proper income planning in retirement — can certainly come into play, more often than not, the answer lies in their lack of understanding of how to manage their newfound freedom, and a subsequent loss of identity and community that their former business provided for them. In fact, only 4% of business owners have a formal, written "life after business" plan — a testament to the lack of post-sale preparation and thoughtfulness endemic in the entrepreneurial mindset.


This should come as no surprise. Many business owners lack the time to engage in outside hobbies and interests. According to the National Federation of Independent Business, the largest small business association in the U.S., 71.1% of members take less than 10 days of vacation per year, despite the ability to set their own schedules.2 In the period leading up to a sale or transition, business owners should dedicate one day each week to experimenting with new hobbies, spending time with the family or connecting with old friends. A thoughtful transition should be a multiyear process that provides ample opportunity to focus on freedom, purpose and relationships.


Those who did not devise a plan before the sale can still take steps after the sale to improve the chances of a successful transition. These include:


  • Taking time to rest and contemplate
  • Reinvigorating relationships with friends and family
  • Identifying values that are of utmost personal importance and matching them with appropriate activities
  • Revisiting old hobbies or learning new skills
  • Engaging in charitable endeavors
  • Exercising regularly
  • Traveling to places they have always wanted to visit


Developing a short-term game plan can be helpful as well. Choosing a single community activity to participate in, one new skill to learn and organizing an extended family vacation could be a viable start. Simplicity is key, yet there must be enough activity to maintain a degree of the structure, routine and intellectual stimulation that was present in life before the sale.


During this process, joining a peer group with other post-sale entrepreneurs, such as Tiger 21, or engaging a coach to act as a sounding board is often recommended. Business owners may be used to moving fast, but at this stage, they'll need to learn to slow down. Once they have taken a few months to decompress from the pressure of the sale process, they should find someone to talk with on a regular basis.


Finding the right path forward


An entrepreneur will typically experiment with a new activity toward the tail end of the year following the sale. These activities rarely lead to significant, continued involvement. According to a 2012 study by Coutts, it took 66% of entrepreneurs two years or longer to find a lifestyle they were happy with.3


During this time it is typical for post-sale entrepreneurs to explore the arts, government, teaching, mentoring, non-profit and for-profit boards. They may return to old interests or learn something new. Starting a new company and angel investing also seem to be common next steps. This initial transition period is meant to be a learning experience where entrepreneurs can experiment by matching values they perceive to be of personal importance with activities accessible to them in their community.


But post-sale life is often quite different than many expect. While 19% of post-sale entrepreneurs planned to be active in social enterprises and non-profits, only 5% committed to these activities. And although 28% had ambitions to invest in or support other businesses, only 11% actually did so. In fact, 40% of post-sale entrepreneurs went back to work to start up or run another business, and 25% went into retirement. 4


Still, some do find success pursuing civic, philanthropic or personal interests. Yet with only 40% of post-sale entrepreneurs stating that their life is more rewarding post-sale compared to when they were running their business, the key is finding activities that match the values and preferences of the former business owner and learning how to develop identity and community through these post-sale endeavors. Finding purpose after a sale is never easy, but with time and a little work, each individual can wake up every day to a fulfilling life.



1 Exit Planning Institute. The State of Owner Readiness Survey 2013 National Survey Final Report. 2013

2 The National Federation of Independent Business. Small Business Time Management Survey. 2014.

3 Coutts. Life after exit – what happens next?

4 Coutts. The long goodbye: Myths realities and insights into the business exit process.

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