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Top 5 Findings from BNY Mellon Wealth Management Charitable Giving Study

Charitable Giving Study

What are high-net-worth investors’ behaviors, attitudes and experiences toward charitable giving? BNY Mellon Wealth Management set out to find the answers by surveying affluent U.S. investors in its inaugural Charitable Giving StudyThe responses paint a vivid picture of what donors are thinking when it comes to charitable giving. Here are five key takeaways from the report:


Key takeaways


  • Most have a giving strategy; many would consider one - Charitable giving is top of mind for most affluent individuals. Over half (56%) currently have a charitable giving strategy and 22% would consider adopting one.
  • Charitable giving and overall wealth strategy go hand-in-hand - Charitable giving is woven into the fabric of wealth planning for most individuals, as 91% agree that a charitable giving strategy is a part of their overall wealth strategy.
  • Expert advice and family input matter - Affluent investors value both expert advice, as well as input from family. Many have worked with their wealth advisor (63%) and family members (44%) in developing their giving strategy.
  • It’s personal - What motivates people to contribute? “Personal Satisfaction” and “Personal Connections” rank as the top two motivators of charitable giving.
  • Investors want to be understood - Most investors (particularly Gen X and Millennials) want “my wealth advisor to understand my values.”


BNY Mellon Wealth Management partnered with Brown Yardley Research to conduct this charitable giving research study focusing on high-net-worth investors. The report surveyed 200 individuals with at least $5 million in assets under management, across all generations and geographic regions. The study revealed the following themes:


  • Charitable giving strategy
  • Motivations for giving
  • Change in giving strategy
  • Wealth advisor importance in regard to giving strategy
  • Sustainable investing
  • Types of assets given to charities
  • Charitable giving vehicles


For more details and the complete list of findings, read our Charitable Giving Study.

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The information in this paper is as of May 2022, and is based on sources believed to be reliable but content accuracy is not guaranteed.


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