Geopolitical and demographic shifts have redefined the market landscape. With COVID-19, these pressures intensified. The industry is more focused than ever on the ability to operate digitally with resiliency.
Our survey participants told us again and again - there is no going back. The research uncovered five themes that illustrate their perceptions about the industry's future and what it will take to succeed.
See below for a preview of these five themes. We will also be releasing in-depth chapters to explore the perceptions and concerns in each area.