* Advice alpha is defined as the value of comprehensive wealth management that leads to better wealth accumulation and greater success of achieving financial goals and objectives over the life cycle of a clients' relationship. For further information about how BNY Mellon adds value, including an explanation of how the value we add is quantified, please see "Leading With Advice Overview and Active Wealth Value Proposition Discussion" (December, 2019), a copy of which is available at https://www.bnymellonwealth.com/assets/documents/lwa/leading_with_advice_overview.pdf or from your BNY Mellon Wealth Manager or relationship contact.
1. Assumes the following family situation: A married couple, age 55, in the highest federal tax brackets; not subject to state income tax; net worth of $35 million, $27 million in cash, $8 million in a private business venture that currently yields 8% and will be sold in 10 years for $14 million with a cost basis of zero.
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